Posted On February 24, 2025 Consumer Privacy & Data Breaches
February 24 – The Nuna Baby Essentials data breach lawyers at Console & Associates, P.C are investigating the data breach that was reported after the company was targeted in a recent cyber security attack. The Nuna Baby Essentials data breach resulted in the unauthorized access of confidential consumer information of certain individuals being compromised. It is believed to have impacted as many as 16,676 individuals.
According to the Maine Attorney General’s website, Nuna Baby Essentials reported a data breach after they were targeted in a recent cyber security attack. The company discovered on February 3, 2025, that it had been the victim of a cyberattack and launched an investigation to determine the scope and impact of the incident.
Through its investigation, Nuna Baby confirmed that an unauthorized party had gained access to its computer systems on September 8, 2024, nearly five months before the breach was discovered. During this unauthorized access, the threat actor was able to view and potentially copy files containing sensitive consumer information stored on the company’s network.
Following the discovery, Nuna Baby conducted a comprehensive review of all potentially compromised files to identify affected individuals and the specific types of information that may have been exposed. While the notice does not specify exactly what types of personal information were compromised, this typically includes data such as names, contact information, and potentially financial information.
On February 21, 2025, Nuna Baby Essentials sent out data breach letters to those individuals whose information was affected by the breach. Recipients of these notification letters should review them carefully to understand what specific personal data of theirs may have been compromised.
Nuna Baby Essentials, Inc. is a manufacturer and distributor of baby products headquartered in Morgantown, Pennsylvania. The company specializes in producing various baby gear items including strollers, car seats, high chairs, and play yards for the North American market.
Founded as part of the global Nuna brand, the company has established itself in the juvenile products sector with a focus on designing products that meet stringent safety standards while addressing the practical needs of parents. Nuna Baby operates within the competitive baby gear industry, where safety certification and compliance with regulatory standards are essential operational components.
The company maintains a workforce of approximately 107 employees across its operations and generates an estimated annual revenue of $19 million. Nuna Baby’s business model includes product development, manufacturing partnerships, distribution, and direct-to-consumer sales channels.
The organization’s operational structure includes departments focused on product design, safety testing, supply chain management, and customer service. Nuna Baby Essentials distributes its products through various retail partners as well as through its own e-commerce platform, positioning itself within the mid-to-premium segment of the baby products market.
Our data breach lawyers are eager to speak to victims of the Nuna Baby Essentials data breach to determine what damages they sustained and what compensation may be available to them. If you recently received a NOTICE OF DATA BREACH from Nuna Baby Essentials and would like a free consultation, contact the Console & Associates, P.C. law firm at (866) 778-5500 to discuss your legal options, or submit a confidential contact form.
